Time’s Managing Editor: iPad Content Awaits ‘Its Orson Welles’ – Digits – WSJ
- March 25, 2010, 1:04 PM ET
Time’s Managing Editor: iPad Content Awaits ‘Its Orson Welles’
“I was very keen on being present at the creation.”
That’s Richard Stengel, managing editor of Time magazine, excitedly talking about the iPad version he expects to roll out at or shortly after the hotly anticipated launch of the tablet computer on April 3.
- Getty Images
- Time’s Managing editor Richard Stengel attends the TIME’s 2009 Person of the Year at the Time & Life Building in New York City.
Magazines are throwing themselves into the brave new iPad world. Many magazine companies are scrambling to have full issues available for sale when the iPad launches, and Time expects to be among the early ones out of the chute.
There were a few ruffled feathers at Time Inc., which publishes magazines such as People, Fortune, Sports Illustrated and Real Simple, about Time being the first out of the gate for the company’s iPad apps. Sports Illustrated, for example, was among the early magazines to show a prototype of what a magazine could do and be on a tablet computer — way back in 2009 when the iPad was just a rumor.
“Sports Illustrated, which has pioneered our tablet magazine development, has plans to release a fully loaded version of a magazine for tablets soon,” said Time Inc. Editor-In-Chief John Huey. “But for the iPad launch, which is practically upon us, we thought Time made the most sense. It’s our flagship news brand, it has a huge, influential audience, and we’re anxious to get this new alternative into their hands.”