great analysis by Marc Benioff is chairman and CEO of salesforce.com.
What can academics glean from enterprise software forecasts?
Cloud 1 ————————————->Cloud 2
Location Unknown———————>Location Known
Last week I gave presentations to more than 60 CIOs in various meetings throughout America’s heartland.
My message to them: We are moving from Cloud 1 to Cloud 2, and the iPad is the accelerator. . .
It was on TechCrunch in late February that I first suggested that the enterprise software industry has to move forward and posted an article, “The Facebook Imperative.” In 1999, I was obsessed with the question, “Why isn’t all enterprise software like Amazon.com? And in 2010, the question evolved: “Why isn’t all enterprise software like Facebook?” This week we will have the answer to that question in our hands with the iPad. It’s a more productive, easier, and fun way to work and live. The iPad shows us the old world is no longer good enough. We’ll need new software with a new UI.
Our industry has gone through many shifts, but ultimately, the big ones have always been about software, not hardware. Now, we are seeing a simultaneous software and hardware revolution. The key apps we use in productivity, collaboration, communication, entertainment, education, and even health, will all be rewritten to take advantage of the new capabilities. This will result in a new generation that looks more like Facebook on the iPad than Yahoo on the PC. Our industry is changing. We all need to step up to meet this change head-on or we will leave an incredible opportunity behind.
Full article: http://techcrunch.com/2010/03/29/ipad-cloud-2/