iPad and Cloud 2

great analysis by Marc Benioff is chairman and CEO of salesforce.com. 

What can academics glean from enterprise software forecasts?

KJ

Cloud 1 ————————————->Cloud 2

Type/Click———————————->Touch
Yahoo/Amazon———————-—>Facebook
Tabs———————————————>Feeds
Chat———————————————->Video
Pull———————————————–>Push
Create——————————————>Consume
Location Unknown———————>Location Known
Desktop/notebook———————->Smart phone/Tablet
Windows/Mac——————————>Cocoa/HTML 5

The future of our industry now looks totally different than the past. It looks like a sheet of paper, and it’s called the iPad. 

It’s not about typing or clicking; it’s about touching. 

It’s not about text, or even animation, it’s about video. 

It’s not about a local disk, or even a desktop, it’s about the cloud. 

It’s not about pulling information; it’s about push. 

It’s not about repurposing old software, it’s about writing everything from scratch (because you want to take advantage of the awesome potential of the new computers and the new cloud—and because you have to reach this pinnacle). 

Finally, the industry is fun again. . .

Last week I gave presentations to more than 60 CIOs in various meetings throughout America’s heartland. 

My message to them: We are moving from Cloud 1 to Cloud 2, and the iPad is the accelerator. . .

It was on TechCrunch in late February that I first suggested that the enterprise software industry has to move forward and posted an article, “The Facebook Imperative.” In 1999, I was obsessed with the question, “Why isn’t all enterprise software like Amazon.com? And in 2010, the question evolved: “Why isn’t all enterprise software like Facebook?” This week we will have the answer to that question in our hands with the iPad. It’s a more productive, easier, and fun way to work and live. The iPad shows us the old world is no longer good enough. We’ll need new software with a new UI.

Our industry has gone through many shifts, but ultimately, the big ones have always been about software, not hardware. Now, we are seeing a simultaneous software and hardware revolution. The key apps we use in productivity, collaboration, communication, entertainment, education, and even health, will all be rewritten to take advantage of the new capabilities. This will result in a new generation that looks more like Facebook on the iPad than Yahoo on the PC. Our industry is changing. We all need to step up to meet this change head-on or we will leave an incredible opportunity behind.

Full article: http://techcrunch.com/2010/03/29/ipad-cloud-2/

Marc Benioff

Companies:

Salesforce

Marc Benioff is chairman and CEO of salesforce.com. He founded the company in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Benioff is… Learn More

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